A photo of YuMOVE CEO Fiona Hope meeting King Charles III at the celebration for the King's Award for Enterprise.

Date: November 22, 2023

We’ve won the King’s Awards for Enterprise: International Trade

Among the many highlights we at Lintbells | Home of YuMOVE and Lintbells Veterinary have experienced so far in 2023, few match the fact that we’ve been honoured with a King’s Award for Enterprise: International Trade, by His Majesty King Charles III.

We’re thrilled to be one of only six award winners in Hertfordshire, out of an enormous pool of 122,000 registered companies.

YuMOVE has come a long way from solely being known for our flagship joint supplements for dogs, or even our unique ActivEase® Green Lipped Mussel. Today, we’re branching out across the world and helping more pets than ever.

Here’s what this award means to us, and for you.


Recognition of our international growth – and of helping pets globally

The King’s Award for Enterprise: International Trade was awarded to us for the fantastic inroads we’ve made in international markets, especially in the USA.

From humble beginnings, our US operation has grown dramatically, and in a remarkably short space of time. Not only is YuMOVE the official joint supplement of The American Kennel Club, but our recent acquisition of Walkin’ Pets – providers of pet wheelchairs and mobility aids – has also meant we can support even more animal lovers and their pets.

The credit for our great US success must go, first and foremost, to the tireless work of our incredible team in America.

But, perhaps just as importantly, this award reflects our commitment to our core mission: to help every pet lead their most active life, for life.


What does this award mean for YuMOVE customers?

While the King’s Award for Enterprise is a wonderful accolade for our company, it’s what it means for pets that matters most.

Here’s what it means for our customers:

  • It’s proof of our commitment to pet’s wellbeing and how seriously we take our position as the UK's no.1 veterinary joint supplement brand.*
  • Peace of mind that you’re giving pets a high-quality supplement – we stake our reputation on the efficacy of our products, the veracity of our claims, and the quality of our service.
  • You’re part of a global movement to help pets everywhere lead an active life, for life.

The third time we’ve received royal recognition

Winning this King’s Award for Enterprise – previously known as The Queen’s Award for Enterprise – marks the third time Lintbells | Home of YuMOVE has received royal recognition.

In addition to this award, we’ve previously earned The Queen’s Award for Enterprise: Innovation in 2016, and The Queen’s Award for Enterpris
InnovationInternational Trade in 2018. Being honoured with such a reputable award for the third time shows we’re on the right track as a business. And it's a great reminder of our commitment to serving pets around the world.


A word from our co-founder

Receiving the award was a proud day for everyone at Lintbells. Here, John Howie, co-founder of Lintbells | Home of YuMOVE, explains why.

“Receiving the prestigious King’s Award serves as a testament to the unwavering commitment and dedication of the entire Lintbells team to bring the benefits of pet health to more and more pets around the world,” says John.

“For Lintbells customers, this award signifies our steadfast commitment to their beloved companions and represents our unyielding promise to deliver the highest quality and scientifically backed solutions that enhance the wellbeing and vitality of their pets.

“We remain dedicated to innovation, research, and customer satisfaction and the King’s Award serves as a powerful reminder of our mission and motivates us to continually exceed expectations, keeping the wellbeing of pets at the heart of everything we do.”